Headshot vs. Branding photos

Headshots vs. Branding Photos

Let's talk about the difference between Headshots and Branding photos.  These terms are being used often but do you know how each can be beneficial for your business and brand?

Here's a look at the defining qualities of each

• Headshots: A headshot is a portrait that focuses on the person's face, typically captured from the shoulders up. It is primarily used for professional purposes, like LinkedIn profiles, acting, or corporate use.
• Branding Photos: Branding photos encompass a broader category of images that represent a person's or a company's identity. They include lifestyle images, action shots, and any visuals that tell a brand story or convey a specific message.

The feel of each kind of Portrait

• Headshots: Generally more formal, headshots have a clean background, good lighting, and are often shot in a studio setting. They focus on the individual's expression and professionalism.
• Branding Photos: More diverse in style, these images can vary from casual and candid to highly styled and curated. They may include various locations, props, and a more dynamic atmosphere.

How to use them in the most beneficial way

• Headshots: Commonly used for social media profiles, business websites, online articles, and portfolios.
• Branding Photos: Utilized across marketing materials, social media campaigns, websites, and advertisements to convey a brand's ethos and appeal.

While headshots and branding photos serve different purposes and styles, both are essential elements in professional representation and brand identity. Depending on your needs, you might require one or the other, or even both, to effectively communicate your personal or business brand. 

Are you looking for a Headshot or a Branding session?  Or, maybe you need one session that can offer both.  Don't forget one session with the right photographer may capture enough photos for your monthly, quarterly, or annual visual needs.  It's really important to have a consult to see how you will work together to achieve your imagery goals!